Adaptive Green
Visit Adaptive Green websiteLeaders in Green Infrastructure, Carbon Negative Designs & Climate Positive Solutions.
Stormwater management
Adaptive Green is a Soho-based company that designs, installs, and maintains green building components, with a particular expertise in optimizing rooftop spaces. They also provide technical assistance and educational services related to green building.
We built a platform that brings their green infrastructure, carbon-negative designs, and climate-positive work into one clear, structured place.



Strategy
Our approach.
Green roof technology is where AdaptiveGreen wants to lead, and their website needed to reflect the quality of that work. If it’s about green roofs, they should be easy to find.
UX/UI Design
We started by understanding AdaptiveGreen’s goals and the needs of their users. What does the site need to do today, tomorrow, and the day after?
From there, we built for accessibility across every user, browser, and device.
Development
The site runs on WordPress and uses PJAX to move smoothly from page to page. That keeps loading fast and makes room for animations as you navigate through the site.
Support
Our work with AdaptiveGreen didn’t end at launch. We provide ongoing support and maintenance to keep the site current, secure, and performing at its best.
Get in touch and we’ll walk you through how it’s built

The PJAX page transition
Take a closer look and you’ll notice something: as you move through the site, the page never actually refreshes. You animate quickly to the next page, but the browser doesn’t fetch everything again.
This is PJAX. It preloads only the content of the next page and swaps that part into the HTML. The page doesn’t reload, and the browser doesn’t have to pull the entire site on first load.
If you wanted to recreate this effect today, there are more modern libraries for it, like Barba.js, that handle the same transition with far less effort.