Boost your website’s visibility!
A quick SEO check for your website and we’ll get you started. Fill out the form below to receive personal SEO advice for your website. We provide tailor-made advice and can draft an SEO strategy game-plan together!
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What's included in your SEO check?
By filling in the form above, we’ll take a look at your website and get back to you with a few quick insights. You receive our honest, genuine opinion about your website for both good and weak SEO practices.
First impression
A first impression matters! People really do make a decision based on the look of your website… Or on the site of your competitors. We will document our first impression and take note of obvious website mistakes.
You can enter your site in many online SEO Audit tools, but what makes us different is that we also take into account your companies vision and target audiences. (and we are passionate about SEO! unlike those tools…)
Content Revision
For SEO, content is still king! Without content, Google doesn’t know what your website is about or what services you offer. We will scan your content to make sure you’re not using duplicated or thin content pages. Are you targeting the right keywords or is it not worth your energy? (impact vs effort)
Technical Background
Search engines are getting smarter nowadays. Content is a super heavy SEO factor, but if you have a slow, vulnerable website, Google still won’t rank you. Make sure your website is secure, mobile-friendly, fast and up to date!
Tailored Solutions
After our SEO Audit, you will receive a documented PDF file with the issues we found and the fixes we suggest you to do on your website. It would not be cool if we tell you all the weak spots of your website, without letting you know what to do about it.
SEO Tips & Tricks
Can’t wait for our response or want to start increasing your Google rankings yourself? Here are some ‘Frequently Found Issues’ when we check websites for SEO scores.
Penalties
Always fix penalties first! It’s no use investing in SEO and try to rank higher if your website is actually on a bad note. SEO updates will have less impact as long as your website is under a penalty.
Keyword stuffing, doorway pages, unnatural or paid links, … were simple tricks in the past but are now called ‘black hat SEO’. Meaning these are SEO techniques that are no longer implemented in Google’s ranking guidelines.
Penalties are easy to track and there are 3 main groups of Google Penalties:
- Manual Penalties
- Algorithmic Penalties
- Potential Penalties
Redirects
301 redirects are essential in the modern website industry. But, a page that redirects to another page won’t rank in Google. Because Google will also be redirected to the other page. Sounds obvious to me, but only redirect pages if you really have to. Decide if a page needs a redirect, or if you make it a 404 – gone forever.
Another big SEO mistake is to redirect all 404 pages to the homepage. Most website owners do this to improve user experience because no one likes to end up on a 404 page. But… you have to. If the page doesn’t exist, you need to return a 404, so both your visitor as Google won’t keep searching for a page that won’t come back… ever.
Technical Issues
Please please please make sure your website doesn’t have any technical issues. Slow-loading page, mixed content errors, unsecured, cross-origin issues, … Every technical flaw in your website will give you an additional disadvantage in Google. Google sees those kinds of things and will give you bad vitality points.
Thin content
Content is key (for the 10th time…). So pages with only a few words won’t make it into Google’s index. Most of the time this is because it doesn’t rank for any keywords or your competitors have better content for those pages. Pages like this will be ignored by Google completely.
If Google needs to ignore pages on your website, you need to tell them! If Google starts to automatically ignore pages on your website you’re doing it wrong. Tell Google yourself that the ‘thank you’ page on your website doesn’t need to be indexed. Exclude it from your sitemap and noindex it yourself!
This way you are in full control of what is getting indexed and what’s not. If Google ignores pages for you, good luck telling Google you actually want it to get indexed again.
Copywriting
Content is your SEO superpower (11th time). But creating long content that is interesting to read and enforces user intent is not something you can do just like that. Make sure your copy is sexy and attractive for your audience.
Writing articles with 2000+ words won’t rank if your visitors are bouncing and not reading all the way through to the end. Make sure you’re not using too many keywords, and focus on the most important one for that particular article.
Poor link structure
Most commonly, a page won’t make it to Google’s index because:
- There are no links to the page, Google simply can’t find it
- There are 302 redirects to it, so the original URL stays in the index
- The canonical URL is set wrong
- You are using the wrong hreflang on multilingual sites
- Navigation is made with JavaScript that loads after the page is loaded
- The page has duplicated or thin content
In all of these cases, Google either can’t find the page or doesn’t think that it’s important enough to add to its index. This is easy enough to fix on a one-off basis, but you don’t want to have to keep checking for lost pages every month.
This is just a shortlist of common SEO issues on the websites we audit. If we triggered your SEO interests, please make sure to check out our other articles on SEO as well! We have a complete guide on how to find the best SEO agency for your business.