search engine optimization agency brussels

It’s safe to say 2020 has been quite sucky and forced many to radically shift to online retail. This led to the rise of SEO this year and made SEO the top priority marketing.

You have digital marketing options like Google Adwords, Fyber, and social media marketing on Facebook, Instagram, LinkedIn, … But we’ll dig deeper into the reasons why organic traffic with SEO will give you a greater Return on Investment (ROI).

When Corona struck, with the lockdown and the cancellation of major sport events, everyone moved their marketing budgets from television and billboards to online. Most companies expected budget cuts but would love to remain the same goals.

Because no one knows how long this pandemic will remain, SEO is a perfect solution for the long run.

SEO versus Digital Marketing

SEO and Digital Marketing are both comparable, yet totally different. Let’s go back to my previous gym example but ignore the fact we need rest days or could get injured. Going to the gym 24/7 will give you instant results, while going only 2 hours every other day will get you slower results. But those results are ‘healthier’. With the ‘healthier’ part I mean that when you stop investing in SEO, you will still see your results. Over time they will fade away as well of course.

When you start to market your content on specific keywords, you’ll reach the top in Google almost immediately. When your campaign period is over, you will lose all visibility again. With SEO, you get there a few months later, but stopping with SEO updates will keep you where you left off.